CALLOUT TAGS
Tom Beckbe is a outdoor apparel company that creates classic designs that cater to a market willing to spend a little more money in order to have a long lasting, reliable product.
Therefore, it was evident that new tags needed to be created to show off the authenticity and distinguish these garments from the competitors.
Each garment was posterized with one color in order to show off features but not distract from defining callouts.
After deciding on the most important features, hangtags were created to help the customers best understand and utilize their garment.
